About Us

You've seen them all over TikTok.

The supplements everyone's talking about. The ingredients going viral. The before-and-afters flooding your feed.

Here's the thing: the hype is usually real. The science behind these trending ingredients? Often legitimate.

But the execution? That's where most brands fail you.

At Aida, we watch what's trending—and then we actually do the work. We dig into the research. We source quality ingredients at proper doses. We formulate products that deliver what those viral videos promised but most brands can't deliver.

Whether you're 25 and dealing with stress-related issues, 40 and navigating metabolic changes, or 55+ managing menopause symptoms, the problems are evergreen. The solutions shouldn't be compromised just because some brand wanted to rush a trendy product to market.

We take the ingredients everyone's already excited about—the ones with real science behind the hype—and we make sure they're done right.

No underdosed formulas. No sketchy fillers. No cutting corners to chase a trend before it dies.

New Science. Real Transformations.

The trends you're already seeing. The quality you actually deserve.